Kako se šminkao i ulepšavao Beograd

U interwar Belgrade, cosmetics moved from luxury to wider use. Early in century, perfumes and powders were imported from Vienna and Paris via shops in Knez Mihailova. Brands like Guerlain and Elizabeth Arden symbolized social status among urban women. In 1930s, modern perfumeries and drugstores expanded product availability and advertising. Local shops such as R. Savić i sinovi and Aleksić offered imported cosmetics. After WWII, domestic industry developed through companies like Merima and Galenika. From 1960s, imported makeup and local brands became widely accessible in department stores.